Services that deliver wins.

We take our clients' sales and proposal efforts to a new level of effectiveness.

Business capture in the State and Local market is clearly divided between sales activities before an RFP is released and proposal activities after. Winning consistently requires the right strategy and sharp execution during both phases. Poor performance in either phase almost always dooms a pursuit to failure. Using our experience, processes and contacts, Finish Line helps you identify the right business to pursue, maximizes your sales impact, and provides the proposal development services you need to win bids.

Our services are organized across the two phases. We assist clients in one or both areas depending on their needs. By focusing on the end result, a winning effort, we improve the effectiveness of both phases and the handoff between them.

Sales Consulting

Finish Line works with our clients on an ongoing basis to maximize the effectiveness of their sales efforts. We provide assistance in all phases of the sales process from planning through execution. We don’t just deliver plans; we are also actively involved in activities such as regular coaching and adjustments, advice on current opportunities or issues, sales meetings and pipeline calls, and making strategic introductions into current opportunities or key decision makers. For smaller clients we may provide assistance in many areas. For larger clients our value tends to be more focused on helping with specific geographies or building scalable national programs. Some of the most common sales services we provide are:

Proposal Consulting

The proposal document is the culmination of your efforts. Proposal efforts fail for many reasons. Some of the most common are:

lack of a solid unifying win strategy
win themes that are not compelling and/or not decomposed into tangible client benefits
non-compliance
responses that reflect what a company does instead of what the prospect wants
unsubstantiated claims
inconsistencies across sections
ineffective client meetings or presentations

Finish Line guides your team through the entire response process from the drop of the RFP through oral presentations and negotiation. We help you avoid common mistakes and respond with a proposal that positions you to win and negotiate successfully. Some of the most common proposal services we provide are: