Typical capture efforts suffer from a number of issues including:
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Initial strategies are often unbalanced, incomplete, or flawed.
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Executive summaries and proposal sections appear dis-jointed when win themes 'fall out' of the process.
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Authors write with an incomplete understanding of the overall response. This leads to inconsistencies, confusing win themes, and frustrating re-writes.
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Graphics are ‘cut and pasted’ from previous proposals and text is used to explain why the graphic is in the proposal rather than how it addresses a requirement.
Our approach eliminates these common mistakes and is designed exclusively to support the unique challenges of the State and Local environment. Some additional benefits are:
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We provide value throughout the entire capture process from strategy through contract signing.
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We emphasize the careful and strategic reuse of material you have created for proposals for the same or related client or vertical.
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We recognize the complexity created by multiple authors and manage the process so that strategy and proposal themes are emphasized, not lost.
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We recognize that co-location of authors is not always practical in the State and Local environment. Our methodology is built to accommodate remote participation.
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We believe in developing and implementing win chains, not win themes. Chains start with a primary client objective, link it to a key strategic differentiator, then demonstrate the specific client benefit. Chains are repeated and supported through all sections of a proposal, building to granular, tangible customer benefits.
