Finish Line Solutions

Finish Line Solutions, Inc.
2443 Fair Oaks Blvd #232 
Sacramento, CA  95825

916.357.6677

contact@finishlinesolutions.net

Program Selling

Identifying the programs and delivering a value proposition will differentiate you from your competition and add large deals to your pipeline.

Strategy Development

The Federal Government requires the states to manage and operate key initiatives such as MMIS (Medicaid), Unemployment Insurance, TANF, Child Welfare and many others.

In turn the Federal Government will reimburse the States for the costs of running the programs including the system costs. 

Finish Line Solutions tracks large federally funded programs of which there are currently 120 program opportunities across 10 program areas totaling 8 billion in spend in the next 24 months.

Technology plays a significant role in the delivery of these key programs and organizations that understand and execute to program selling achieve significantly better business results than those that don’t.


Moving up the sales maturity model and selling to programs increases revenue, deal size and margins

Finish Line Solutions is experienced at program selling and assists our clients with selling to programs by:

  • Identifying the key programs and target areas for our clients
  • Developing the value proposition to the program area for both the system integrator and the direct customer
  • Performing a competitive analysis in the target program area
  • Training our clients sales force on program selling
  • Implementing a program sales plan and culture for our clients


Finish Line offers a repeatable process that empowers our customers to sell across program areas